the second quarter

 Gennette said that 40% of the five million new customers that have walked in during the second quarter of the year came from Macy’s online. Macy’s invested in data stockmediacity stock media city Website stock media city comanalytics to track the habits of customers’ shoppers and tailor incentives and messaging for them.

 Macy’s also makes use of digital and social media in an effort to drive shoppers to their stores. Analysts believe that there are still too many stores.