Gennette was appointed to CEO in 2017, tasked then with fixing the waning department store model, which lost ground to Amazon as well as other retailers of cheap fast fashion. Gennette has been with Macy’s mostly since 1983, and as an undergraduate student at Stanford University he was hired into www.traffic-circle.com traffic-circle traffic circle Website traffic circle com its executive training program. According to the Wall Street Journal, he was promoted through Macy’s ranks through merchandise and store operations knowledge, and made capturing younger shoppers and bringing fun to Macy’s stores two of his main goals when he was appointed CEO.
His 30 years of experience working at the same department store could help in explaining why he views the future of retail as much more than a digital one.