Morningstar Research equity analyst David Swartz believes that Macy’s online business isn’t www.traveltoearth.net traveltoearth travel to earth Website travel to earth net getting the respect it merits. “It’s one of the biggest online retailers in the nation and its value hasn’t always been reflective of this.”
Swartz believes that Macy’s online enhancements have been successful, even though it’s not solving the issue of less people shopping at Macy’s physical stores. The retailer announced the launch of a turnaround plan in February 2020 which included the closure of its 125 locations that have the lowest performance and the upgrade of 100 other stores, as well as heavy investment in accelerating its digital operations.