likely to spend three times

 In the 5 million new customers who joined the company during the second quarter of 2018, more than 40% went to Macy’s through the internet, Gennette said on the earnings call. In an effort to profit from its most valuable customers south-craft south craft Website south craft com who shop at Macy’s both in-person and on the internet are likely to spend three times more than people who purchase one or the otherMacy’s has invested in data analytics. Macy’s has invested in data analytics so that it can track how and when they shop and create incentive campaigns and product messages to them.

 Macy’s is also using digital media and social media to try and drive people to their stores, though analysts say there are still too many stores.