“Macy’s online business hasn’t received the attention it deserves,” claims David Swartz, an equity analyst at Morningstar Research. The company is the nation’s www.investconcept.net investconcept invest concept Website invest concept net most popular online retailer, and its valuation has not always been a reflection of that.
Swartz claims that Macy’s online enhancements are working, even if it’s not solving the issue of fewer people overall shopping at Macy’s physical locations. In February of 2020 Macy’s announced its turnaround plan that included the closure of the 125 stores that had poor performance and the upgrading of 100 stores and investing in its digital business.