Macy’s enhancements

 Morningstar Research equity analyst David Swartz says that Macy’s online business does not get the recognition it deserves. It’s the country’s largest online retailer, and its valuation hasn’t always been in line with that.

 Swartz believes that Macy’s enhancements to its online store are working, even though it doesn’t solve the issue of fewer shoppers visiting Macy’s physical stores. In energyfashion energy fashion Website energy fashion usFebruary 2020 Macy’s announced a turnaround strategy which included closing 125 stores with poor performance along with the renovation of 100 other stores and investing in its online business.